"This is wonderful...I wish I
had been in contact with
such a professional earlier
in my consulting career."


MARKETING MANAGER : FORTUNE 100
U.S. COMPANY ON ARGUILE STRATEGY
REVERT
In an industry where all too often a media release or 30-second TV advert is presented as the
simple solution to a complex reputation challenge, credence unashamedly presents itself as a
strategic partner rather than a tactical service provider.

Our strategic platform is built on 25 years of communication industry experience, ideas,
insights, research and innovation - and executed with passion and precision. For us,
communication is a way of leading an organisation, rather than a programme of tactical
events or interventions.

Our recommended reputation management interventions are designed to move your key
stakeholders on a journey from awareness to understanding, from understanding to
respect and conviction, and finally through to support and behavioural change.

credence has helped build marketing and communication strategies for global and JSE-listed
industry leaders, through to state owned enterprises (SOEs) and South Africa's leading
professional services firms.

Alan Arguile has also been the principal author of crisis, media relations, marketing
and social media policy guidelines for whole-of-government, SOEs and SA Blue Chip companies.