"Brilliant value
for money."
"Exhilarating -
the best of the
whole conference
- need more
time with him."


COMMENTS FROM
CREDENCE MEDIA
MASTERCLASS
Every quality learning and deverlopment programmewe we present is designed specifically to meet your organisational goals.
Our stress-tested coaching and development solutions extend across a wide range of
communication disciplines, including:

MEDIA TRAINING
One of South Africa's most experienced executive media trainers, Alan Arguile has personally
presented more than 800 media training sessions across the continent. Clients include at least one of the top two companies in each of the JSE listed sectors, global professional services firms, state owned enterprises, government
departments and NGOs. Alan's unique case study approach to the principles and
practices of effective media engagement has seen some global firms use his services more than
80 times for partner training sessions.

PRESENTATION & COMMUNICATION SKILLS TRAINING.
Alan Arguile has written speeches for State Presidents and company CEOs, but these days
focuses more on helping executives deliver their content effectively. Communication and
presentation training clients include Fortune 500 and JSE-listed companies, while one of
SA's largest state-owned enterprises has invited him back 21 times to help equip and
empower their senior management with the skills that will help effectively inform,
inspire and influence their stakeholders.

CRISIS & ISSUE MANAGEMENT TRAINING
An issue ignored is a crisis ensured. Issue management training equips you to identify the
warning signs that generally precede a corporate crisis, recognise the dominant sources
of organisational crises and plan accordingly, and generally build, sustain and defend your
reputational capital if a crisis breaks.

COMMUNICATION PRACTITIONER TRAINING
An intensive immersion for junior practitioners through to Master Classes for seasoned
industry veterans, credence has trained communication staff from Fortune 500
companies through to JSE industry leaders. Bespoke courses can range from a day
through to a week, and cover areas from house journal and stakeholder research
design through to word-of-mouth marketing and reputation science.

STORYTELLING FOR LEADERSHIP
According to Prof. Howard Gardner of Harvard University, stories are the single most powerful weapon in a leader’s arsenal. You are 22 times more likely to remember a well-crafted and authentically-told story than a set of facts. Alan Arguile has helped the leadership teams of JSE-listed organisations to source, craft and share stories that ignite organisational change, powerfully illustrate success and failure, simplify complex information, articulate their vision and values – and a host of other narratives that can inspire, educate and influence communities.